Services/Smart website features
Websites that do more of the work.
Your website can answer questions, sort enquiries, give quotes and take bookings while you’re busy doing the actual job. Practical features, built into your site and designed to match it.
What’s possible
Each feature is designed around your business, so it feels like part of your website rather than a bolt-on.
Answers, any time
A helpful assistant that answers customer questions from your own information: opening hours, prices, menus and services. It’s clearly labelled as automated and passes anything tricky to you.
Enquiries that sort themselves
Every message arrives summarised, labelled by type and sent to the right inbox, so the urgent ones never sit unread.
Instant quotes
Calculators that give customers an estimate in seconds and send you their details as a ready-made lead.
Bookings & orders
Appointments, tables, click-and-collect or event places, with confirmations sent automatically.
Always up to date
Menus, price lists and timetables fed from a simple spreadsheet you already use, so your site never shows last month’s specials.
Search that gets it
Site search that understands what people mean, not just the exact words they type, so they find what they came for.
Built responsibly
Clever is only useful if it’s trustworthy. Every feature is set up with your customers and your reputation in mind.
- Clearly labelled: visitors always know when they’re dealing with an automated assistant
- Your information only: answers come from content you’ve approved, nothing made up
- A human in the loop: anything unclear or important is passed straight to you
- Privacy sorted: set up with UK GDPR in mind, and covered in your privacy policy
- Predictable costs: running costs included in a monthly care plan, so there are no surprise bills
- Works with your site: most features can be added to WordPress or hand-built websites
Not sure where to start? Tell me which questions and admin take up most of your week. That’s usually where the first feature should go.
Who it helps
Busy owner-operators
You can’t answer the phone while you’re serving, fitting or treating. Your website can.
Hospitality & retail
Menus, opening hours, allergens, bookings and orders, answered and handled day and night.
Service businesses
Quotes, call-backs and enquiries captured properly, so no lead slips through the cracks.
How it works
- Step 1
Spot the time-sink
We look at the questions and admin that eat into your day and pick what to automate first.
- Step 2
Design it in
The feature is designed to look and sound like your website and your brand.
- Step 3
Test it properly
Tried with real questions and real scenarios before it goes anywhere near a customer.
- Step 4
Keep it sharp
Regular checks and updates on a care plan, so it stays accurate as your business changes.
In action
GETrained
A training company’s website with an enquiry form and a detailed course booking form. Requests arrive neatly laid out and ready to action, with built-in spam protection keeping the junk out.
Questions
Will it sound like a robot?
No. It’s written to match your tone of voice, and you approve how it responds before it goes live.
What if it gets something wrong?
It only answers from information you’ve approved and hands over anything it isn’t sure about. Responses are reviewed regularly and improved over time.
Can you add this to my existing website?
Usually, yes. Most features work with WordPress and hand-built sites. If your current site can’t support it, I’ll tell you honestly and suggest the simplest option.
What does it cost to run?
The build is quoted on its outline. Running costs and upkeep are included in a monthly care plan, quoted up front, so you know exactly what you’ll pay.
Is my customers’ information safe?
Features are set up with UK GDPR in mind, collect only what’s needed, and I’ll help you update your privacy policy to explain how it’s used.